Spreading the charm of the region to the world. We will be delivering videos of conversations between CJPF and the challengers it has met.

Second CJPF Workshop Verbalizing the Appeal and Story of “Local Communities” and “Your Own Business” to Explore New Experiential Value Through Regional and External Collaboration –

This is the second installment of the workshop aimed at refining business storytelling (the first session was held on March 13, 2024. LINK:https://cjpf.jp/live/ri01/). The Cabinet Office’s Cool Japan Public-Private Partnership Platform (CJPF) and Keio SDM (Graduate School of System Design and Management, Keio University), with the cooperation of the Aichi "Fermented Food Culture" Promotion Council, organized a workshop titled "Considering Aichi’s Fermentation Tourism through Regional Collaboration." Using the Business Story Refinement Framework, participants worked on linking business stories with regional narratives and developed tourism proposals that leverage the region’s unique characteristics and appeal. Through this upgraded and more practical workshop, participants gained valuable insights.

We are looking for and will award films that convey the charms of Japan and projects that enhance the experiential value of those charms.

The works and initiatives awarded with the CJPF AWARD 2025 are now available. Past award-winning works are also available here.

The CJPF Awards will accept and award entries in two categories: Movies and Projects, which will showcase the appeal of Japan in a wide range of fields, including food and food culture, tourism resources, manufacturing and content (entertainment, manga, anime, etc.), and the use of cutting-edge digital technology.