Spreading the charm of the region to the world. We will be delivering videos of conversations between CJPF and the challengers it has met.

CJPF LAB #3 – The Current State of the Cool Japan Emerging Market in Africa

CJPF regularly hosts CJPF LAB (study sessions) as a platform for companies and experts interested in overseas expansion strategies for Cool Japan industries to share information and exchange ideas. By involving public-private partnership platform members and CJPF producers, the CJPF LAB fosters knowledge-sharing through insights from pioneers in various Cool Japan fields and successful global case studies. The goal is to support business expansion for those involved in Cool Japan and create collaboration opportunities among industry professionals. In the third session, three experts provided insights into the current state of Africa, an emerging market attracting increasing attention.

We are looking for and will award films that convey the charms of Japan and projects that enhance the experiential value of those charms.

The works and initiatives awarded with the CJPF AWARD 2025 are now available. Past award-winning works are also available here.

The CJPF Awards will accept and award entries in two categories: Movies and Projects, which will showcase the appeal of Japan in a wide range of fields, including food and food culture, tourism resources, manufacturing and content (entertainment, manga, anime, etc.), and the use of cutting-edge digital technology.