Cool Japan Article

Cool Japan Article

  • 18A Pioneering Spirit to Spread Satsuma Shochu Worldwide―Satsuma

    The stories of the dieties at Takaya Shrine in Minamisatsuma City, Kagoshima Prefecture, are said to have foretold the birth and develo…

    • Producers
    • Japanese history and traditional culture
    • Japanese Food Culture
    • Agriculture
    • Local production for local consumption
    • Overseas Expansion
    • Sake

  • 17Building a Future for Kuma Shochu through the Passion and Strategies of Local Distilleries Hitoyoshi Kuma

    Kuma Shochu is one of the shochu brands designated as a Geographical Indication by the World Trade Organization. It is produced in the…

    • Ryotei & Restaurants
    • Japanese Nature
    • Japanese history and traditional culture
    • Japanese Food Culture
    • Overseas Expansion
    • Sake
    • Community Revitalization

  • 15A Respect for Nature and Life Alongside the Sea – Kesennuma Pride

    Kesennuma City in Miyagi Prefecture is surrounded by sea and mountain, and its port has landed the largest volume of katsuo, or bonito,…

    • Producers
    • City Planning
    • Gastronomy and Culinary
    • Japanese Nature
    • Japanese Food Culture
    • Fisheries
    • SDGs
    • Local production for local consumption
    • Foreigner Activation
    • Experience
    • Public-private partnerships and collaborations
    • Sake
    • Community Revitalization
    • Japan of the Sea

  • 13Creating New Value—the Setouchi Terroir

    SETOUCHIJOZOJO, the closest winery to the sea in Japan, was established in 2021 on the remains of a shipyard in Sunami, an area in Miha…

    • Ryotei & Restaurants
    • Producers
    • City Planning
    • Gastronomy and Culinary
    • Japanese Nature
    • Japanese Food Culture
    • Agriculture
    • Local production for local consumption
    • Sake
    • Community Revitalization
    • Japan of the Sea
    • Mountain Japan

  • 12Diverse Flavors Brewed by a Fourth Generation Female Master Brewer Carrying the Traditions and Techniques of the Hiroshima-toji into the Future

    The town of Akitsu is home to the Hiroshima-toji, a guild of master brewers. Facing the Seto Inland Sea, the town flourished as a port …

    • Producers
    • Technology
    • Gastronomy and Culinary
    • Japanese Nature
    • Japanese history and traditional culture
    • Japanese Food Culture
    • Agriculture
    • Local production for local consumption
    • Overseas Expansion
    • Fermentation
    • Sake
    • Community Revitalization

  • 07Become a Kurabito. Enhancing the Value of Japanese Sake through a New Form of Sake Brewery Tourism

    KURABITO STAY and Kitsukura Shuzo have teamed up to offer a completely new sake tourism program within the grounds of a 330-year-old sa…

    • Lodging/Hotels
    • Producers
    • City Planning
    • Japanese history and traditional culture
    • Experience
    • Overseas Expansion
    • Sake
    • Community Revitalization

  • 02Brewing the Future of Sake

    “If we let ourselves be too restricted by the perceived value of traditions worth preserving, we will be unable to move forward, and we…

    • Producers
    • City Planning
    • Japanese Nature
    • Japanese history and traditional culture
    • Overseas Expansion
    • Fermentation
    • Public-private partnerships and collaborations
    • Sake
    • Community Revitalization