Cool Japan Article

Cool Japan Article

  • 28Crossing borders, an initiative uniting the public and private sectors. A nighttime activity that will captivate the world is born in the forests of Lake Akan.

    In July 2019, Kamuy Lumina, the world’s first experiential night walk of its kind, was launched in Akan-Mashu National Park. Based on a…

  • 27The “Outside Looking in” Challenge for the Global Market: Paving the Way for Japan’s Adventure Tourism

    Adventure Travel (AT) is gaining attention worldwide as a tourism sector with high added value and is defined as travel consisting of t…

  • 26Product Development Leveraging “Unique Technology and Untapped Resources × Design” A new business strategy for bringing Japan’s four seasons to the world.

    TRINUS Co., Ltd., whose name means "trinity" in Latin, is a D2C brand with the mission of "bringing valuable resources to modern life.…

  • 25A watch that wouldn’t break even if dropped —this concept ultimately evolved into the globally acclaimed G-SHOCK brand.

    Over 40 years ago, in 1981, the story of G-SHOCK began with a single phrase written in a project plan: “A durable watch that won’t brea…

  • 24Living Alongside Indigo. New Stories from Tokushima Featuring Japan Blue.

    Japan Blue is a variety of the indigo color that is highly sought after worldwide. The plants used for indigo dyeing can be found thro…

    • Japanese history and traditional culture
    • Experience
    • Overseas Expansion

  • 23Highly Unique Regional Food Cultures Born from the Blessings of the Kuroshio Current

    Kuroshio Town, located in the southwest of Kochi Prefecture, is home to an expansive coastline featuring stunning sandy and rocky beach…

    • Japanese Food Culture
    • Fisheries
    • Japan of the Sea

  • 22Transforming Conventional Notions Surrounding Scallops A Global Brand Strategy from Iwate Prefecture in Sanriku

    Located in the center of the Sanriku coastline in the southeastern part of Iwate Prefecture, Kamaishi City is blessed with an abundance…

    • Producers
    • Japanese Nature
    • Japanese Food Culture
    • Fisheries
    • Local production for local consumption

  • 21The Secrets Behind a World-leading Whisky Brand from Chichibu.

    Whisky is said to originate in Scotland and Ireland n the northwest of Europe. The world’s five major whiskies are Scottish, Irish, Am…

  • 20Grateful for “Humbly Receiving their Lives,” Creating a Meat Culture in Tokachi.

    Gibier refers to the meat from hunted wild birds and animals. It developed as the traditional fare of the nobility in Europe. The gibie…

  • 19Finding Value in What Is Available The Fascinating Nature, People, History, and Food Culture of the Oki Islands

    The Oki Islands are located 40–80 km north of the Shimane Peninsula. The Oki Islands consists of 180 islands of various sizes, four of…

    • Ryotei & Restaurants
    • Lodging/Hotels
    • Producers
    • Gastronomy and Culinary
    • Japanese Nature
    • Japanese history and traditional culture
    • Agriculture
    • Fisheries
    • Local production for local consumption
    • Foreigner Activation
    • Public-private partnerships and collaborations
    • Community Revitalization
    • Japan of the Sea