Cool Japan Article

Cool Japan Article

  • 12Diverse Flavors Brewed by a Fourth Generation Female Master Brewer Carrying the Traditions and Techniques of the Hiroshima-toji into the Future

    The town of Akitsu is home to the Hiroshima-toji, a guild of master brewers. Facing the Seto Inland Sea, the town flourished as a port …

    • Producers
    • Technology
    • Gastronomy and Culinary
    • Japanese Nature
    • Japanese history and traditional culture
    • Japanese Food Culture
    • Agriculture
    • Local production for local consumption
    • Overseas Expansion
    • Fermentation
    • Sake
    • Community Revitalization

  • 11Toraya—Aiming for the Future as an Establishment Steeped in History and Tradition

    Since its founding in the late Muromachi period about 500 years ago, confection manufacturer Toraya has continued to carry forward the…

    • Ryotei & Restaurants
    • Producers
    • Japanese Nature
    • Japanese history and traditional culture
    • Agriculture
    • Overseas Expansion

  • 10Developing a Dried Sweet Potato Export Business in Africa

    Recently, dried sweet potatoes have again grown in popularity for their simple, delicious taste and their benefits as a health food. W…

    • Producers
    • Technology
    • Japanese Food Culture
    • Overseas Expansion

  • 09The Importance of the Capacity to Change

    Otafuku Sauce is currently engaged in efforts to communicate the appeals of konamon (flour-based) dishes in Europe, the US, and Asia, a…

    • Ryotei & Restaurants
    • DX (Digital) & SNS
    • Japanese Food Culture
    • Experience
    • Overseas Expansion

  • 08Hand down the process of soy sauce from each region worldwide

    Founded in 1854. The wooden tub that has been used for 170 years since the Edo period has kept the traditional soy sauce brewing made i…

    • Producers
    • Japanese history and traditional culture
    • Japanese Food Culture
    • Overseas Expansion
    • Fermentation

  • 07Become a Kurabito. Enhancing the Value of Japanese Sake through a New Form of Sake Brewery Tourism

    KURABITO STAY and Kitsukura Shuzo have teamed up to offer a completely new sake tourism program within the grounds of a 330-year-old sa…

    • Lodging/Hotels
    • Producers
    • City Planning
    • Japanese history and traditional culture
    • Experience
    • Overseas Expansion
    • Sake
    • Community Revitalization

  • 06Year-long Grape Production in the Northern and Southern Hemispheres to Transform Japanese Agriculture and Create New Lifestyles

    Japanese fruits are world-renowned for their high quality. Behind the scenes, however, the fruit industry in Japan is facing numerous c…

    • Producers
    • Technology
    • Japanese Nature
    • Japanese Food Culture
    • Experience
    • Overseas Expansion
    • Community Revitalization

  • 05Local Tochigi Culture and Ingredients at The Ritz-Carlton, Nikko

    The Ritz-Carlton, Nikko opened in July 2020 on the shores of Lake Chuzenji in Okunikko. The luxury hotel sits in an area that is home …

    • Ryotei & Restaurants
    • Lodging/Hotels
    • Producers
    • Gastronomy and Culinary
    • Japanese Nature
    • Japanese history and traditional culture
    • Japanese Food Culture
    • Local production for local consumption
    • Experience
    • Community Revitalization

  • 04Enjoying Rustic, Exquisite Tsumikusa Cuisine Surrounded by Unchanged Japanese Landscape and Culture

    Just under an hour from central Kyoto up steep mountain roads in the Hanase region—often referred to as one of the “back rooms” of Kyot…

    • Ryotei & Restaurants
    • Lodging/Hotels
    • Gastronomy and Culinary
    • Japanese Nature
    • Japanese history and traditional culture
    • Agriculture
    • Local production for local consumption
    • Community Revitalization
    • Mountain Japan

  • 03Innovation Meets History at Wataya Besso

    Straddling the Shiota River in Ureshino, Saga Prefecture, the Wataya Besso hotel complex spreads across the 66,000-square-meter propert…

    • Lodging/Hotels
    • Producers
    • City Planning
    • Gastronomy and Culinary
    • Japanese Nature
    • Japanese history and traditional culture
    • Japanese Food Culture
    • Local production for local consumption
    • Experience
    • Community Revitalization