Cool Japan Article

Cool Japan Article

  • 23Highly Unique Regional Food Cultures Born from the Blessings of the Kuroshio Current

    Kuroshio Town, located in the southwest of Kochi Prefecture, is home to an expansive coastline featuring stunning sandy and rocky beach…

    • Japanese Food Culture
    • Fisheries
    • Japan of the Sea

  • 22Transforming Conventional Notions Surrounding Scallops A Global Brand Strategy from Iwate Prefecture in Sanriku

    Located in the center of the Sanriku coastline in the southeastern part of Iwate Prefecture, Kamaishi City is blessed with an abundance…

    • Producers
    • Japanese Nature
    • Japanese Food Culture
    • Fisheries
    • Local production for local consumption

  • 18A Pioneering Spirit to Spread Satsuma Shochu Worldwide―Satsuma

    The stories of the dieties at Takaya Shrine in Minamisatsuma City, Kagoshima Prefecture, are said to have foretold the birth and develo…

    • Producers
    • Japanese history and traditional culture
    • Japanese Food Culture
    • Agriculture
    • Local production for local consumption
    • Overseas Expansion
    • Sake

  • 17Building a Future for Kuma Shochu through the Passion and Strategies of Local Distilleries Hitoyoshi Kuma

    Kuma Shochu is one of the shochu brands designated as a Geographical Indication by the World Trade Organization. It is produced in the…

    • Ryotei & Restaurants
    • Japanese Nature
    • Japanese history and traditional culture
    • Japanese Food Culture
    • Overseas Expansion
    • Sake
    • Community Revitalization

  • 16SUSHI×TECHNOLOGY Pioneering the Future of Food Culture from Kanazawa.

    Kanazawa City in Ishikawa Prefecture in Japan’s Hokuriku area is known for Kenroku-en Garden, Kanazawa Castle, and the Nagamachi Samura…

    • Ryotei & Restaurants
    • Producers
    • Technology
    • Japanese history and traditional culture
    • Japanese Food Culture
    • Fisheries
    • Local production for local consumption
    • Overseas Expansion
    • Community Revitalization
    • Japan of the Sea

  • 15A Respect for Nature and Life Alongside the Sea – Kesennuma Pride

    Kesennuma City in Miyagi Prefecture is surrounded by sea and mountain, and its port has landed the largest volume of katsuo, or bonito,…

    • Producers
    • City Planning
    • Gastronomy and Culinary
    • Japanese Nature
    • Japanese Food Culture
    • Fisheries
    • SDGs
    • Local production for local consumption
    • Foreigner Activation
    • Experience
    • Public-private partnerships and collaborations
    • Sake
    • Community Revitalization
    • Japan of the Sea

  • 14Lifestyles in Close Proximity to the Sea.An Area that Brings Together Sustainable Development and Unique Attractions—Ine Town

    Ine Town, located in the northern part of Kyoto Prefecture, is known for its funaya, or wooden boathouses. One of the most scenic spo…

    • Ryotei & Restaurants
    • Lodging/Hotels
    • Producers
    • City Planning
    • Japanese Nature
    • Japanese history and traditional culture
    • Japanese Food Culture
    • Fisheries
    • Local production for local consumption
    • Experience
    • Public-private partnerships and collaborations
    • Community Revitalization
    • Japan of the Sea

  • 13Creating New Value—the Setouchi Terroir

    SETOUCHIJOZOJO, the closest winery to the sea in Japan, was established in 2021 on the remains of a shipyard in Sunami, an area in Miha…

    • Ryotei & Restaurants
    • Producers
    • City Planning
    • Gastronomy and Culinary
    • Japanese Nature
    • Japanese Food Culture
    • Agriculture
    • Local production for local consumption
    • Sake
    • Community Revitalization
    • Japan of the Sea
    • Mountain Japan

  • 12Diverse Flavors Brewed by a Fourth Generation Female Master Brewer Carrying the Traditions and Techniques of the Hiroshima-toji into the Future

    The town of Akitsu is home to the Hiroshima-toji, a guild of master brewers. Facing the Seto Inland Sea, the town flourished as a port …

    • Producers
    • Technology
    • Gastronomy and Culinary
    • Japanese Nature
    • Japanese history and traditional culture
    • Japanese Food Culture
    • Agriculture
    • Local production for local consumption
    • Overseas Expansion
    • Fermentation
    • Sake
    • Community Revitalization

  • 10Developing a Dried Sweet Potato Export Business in Africa

    Recently, dried sweet potatoes have again grown in popularity for their simple, delicious taste and their benefits as a health food. W…

    • Producers
    • Technology
    • Japanese Food Culture
    • Overseas Expansion