Cool Japan Article

Cool Japan Article

  • 32Utilizing the 200-year-old technique of ‘hammered copperware,’ the seventh-generation successor that transformed it into a globally acclaimed brand

    Niigata Prefecture's Tsubame City is known as one of Japan's leading "manufacturing towns." Since the Edo period, the metalworking ind…

  • 31Leveraging over 40 years of cultivated expertise in discernment × collaboration with the local community to curate and share the appeal of traditional Japanese culture and regional charm!

    Founded in 1976, BEAMS has continued to exert a significant influence throughout Japan as a select shop that proposes not only apparel …

  • 30Ancient Rice, Yeast, and Fermentation Creating new value through the power of science with traditional Japanese techniques and ingredients.

    SIROK Inc. has been developing web services and products that continuously respond to people's needs, rather than merely following temp…

  • 29Japan’s Culture: A Unique and Unparalleled Fantasy The Past, Present and Future of the Captivating World of Japanese Anime

    The full-scale production of animation in Japan began in the 1960s. Following that, throughout the 1980s and 1990s, a number of iconic …

  • 28Crossing borders, an initiative uniting the public and private sectors. A nighttime activity that will captivate the world is born in the forests of Lake Akan.

    In July 2019, Kamuy Lumina, the world’s first experiential night walk of its kind, was launched in Akan-Mashu National Park. Based on a…

  • 27The “Outside Looking in” Challenge for the Global Market: Paving the Way for Japan’s Adventure Tourism

    Adventure Travel (AT) is gaining attention worldwide as a tourism sector with high added value and is defined as travel consisting of t…

  • 26Product Development Leveraging “Unique Technology and Untapped Resources × Design” A new business strategy for bringing Japan’s four seasons to the world.

    TRINUS Co., Ltd., whose name means "trinity" in Latin, is a D2C brand with the mission of "bringing valuable resources to modern life.…

  • 25A watch that wouldn’t break even if dropped —this concept ultimately evolved into the globally acclaimed G-SHOCK brand.

    Over 40 years ago, in 1981, the story of G-SHOCK began with a single phrase written in a project plan: “A durable watch that won’t brea…

  • 24Living Alongside Indigo. New Stories from Tokushima Featuring Japan Blue.

    Japan Blue is a variety of the indigo color that is highly sought after worldwide. The plants used for indigo dyeing can be found thro…

    • Japanese history and traditional culture
    • Experience
    • Overseas Expansion
  • 23Highly Unique Regional Food Cultures Born from the Blessings of the Kuroshio Current

    Kuroshio Town, located in the southwest of Kochi Prefecture, is home to an expansive coastline featuring stunning sandy and rocky beach…

    • Japanese Food Culture
    • Fisheries
    • Japan of the Sea