# Overseas Expansion

CASE STUDY

We will introduce examples of initiatives that convey the appeal of Japan to the world.

Living Alongside Indigo. New Stories from Tokushima Featuring Japan Blue.

24 Living Alongside Indigo. New Stories from Tokushima Featuring Japan Blue.

A Pioneering Spirit to Spread Satsuma Shochu Worldwide―Satsuma

18 A Pioneering Spirit to Spread Satsuma Shochu Worldwide―Satsuma

Building a Future for Kuma Shochu through the Passion and Strategies of Local Distilleries Hitoyoshi Kuma

17 Building a Future for Kuma Shochu through the Passion and Strategies of Local Distilleries Hitoyoshi Kuma

SUSHI×TECHNOLOGY Pioneering the Future of Food Culture from Kanazawa.

16 SUSHI×TECHNOLOGY Pioneering the Future of Food Culture from Kanazawa.

Diverse Flavors Brewed by a Fourth Generation Female Master Brewer Carrying the Traditions and Techniques of the Hiroshima-toji into the Future

12 Diverse Flavors Brewed by a Fourth Generation Female Master Brewer Carrying the Traditions and Techniques of the Hiroshima-toji into the Future

Toraya—Aiming for the Future as an Establishment Steeped in History and Tradition

11 Toraya—Aiming for the Future as an Establishment Steeped in History and Tradition

Developing a Dried Sweet Potato Export Business in Africa

10 Developing a Dried Sweet Potato Export Business in Africa

The Importance of the Capacity to Change

9 The Importance of the Capacity to Change

Hand down the process of soy sauce from each region worldwide

8 Hand down the process of soy sauce from each region worldwide

Become a Kurabito. Enhancing the Value of Japanese Sake through a New Form of Sake Brewery Tourism

7 Become a Kurabito. Enhancing the Value of Japanese Sake through a New Form of Sake Brewery Tourism

Year-long Grape Production in the Northern and Southern Hemispheres to Transform Japanese Agriculture and Create New Lifestyles

6 Year-long Grape Production in the Northern and Southern Hemispheres to Transform Japanese Agriculture and Create New Lifestyles

Brewing the Future of Sake

2 Brewing the Future of Sake

COLUMN

This is a column that allows you to rediscover the charm of Japan from various angles.

Understanding Value Shifts in the New Generation Through Social Listening

19 Understanding Value Shifts in the New Generation Through Social Listening

Kenichi Watanabe

A “Delicious” Economy to Change the Future of Society—Living in a Country with the Best Food in the World

15 A “Delicious” Economy to Change the Future of Society—Living in a Country with the Best Food in the World

Shujiro Kusumoto

The Course of Action for Plant-based Gastronomy—Our World in 2050

10 The Course of Action for Plant-based Gastronomy—Our World in 2050

Hitoshi Sugiura

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