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According to a survey by the World Tourism Organization (UNWTO), in recent years, the number of tourists who prioritize experiencing the regional lifestyles and cultures of their destination by enjoying the local cuisine is increasing at around the same rate as those who visit tourist hotspots. These tourists have a strong desire for authenticity and […]

Securing energy resources is paramount for our livelihoods. Until Russia’s invasion of Ukraine hit the headlines in 2022, decarbonization and the SDGs were the main topics in the UK, which hosted COP26 in the autumn of 2021, and in other environmentally advanced European countries. With it now compulsory for companies to disclose their environmental information, […]

The Ise Jingu Shrine hosts approximately 1,500 festivals and rituals each year, but perhaps the most important one is the Kannamesai festival, which is a symbol of Japan’s rice culture. Among these annual festivals, the Shikinen Sengu ritual is said to be the shrine’s most solemn ceremony, that the shrine’s deity (the sun goddess Amaterasu) […]

　There is an old children’s song that has been passed down in Sakamoto at the foothills of Mt. Hiei, where the old satobo residences of former monks can be found. The song is about the food consumed by Buddhist monks. The Buddhist monk Saicho, who founded the Tendai sect of Buddhism on Mt. Hiei, brought […]

In Japan, 2021 was the so-called the first year of well-being. Because, well-being was positioned as an important part of the government’s Basic Policy on Economic and Fiscal Management and Reform and its growth strategies. In this Basic Policy, it is clearly stated that “well-being KPIs should be established in the government’s various basic plans.” […]

According to estimates from the Ministry of Agriculture, Forestry and Fisheries and the Ministry of the Environment, in fiscal 2019,Japan was responsible for around 5.7 million tons of edible food loss and waste. This placed Japan as the sixth worst country in the world and the overall worst in Asia for the volume of food […]

The United Nations has said that up to 37% of the world’s greenhouse gas emissions come from global food systems. As we all reap the benefits of these food systems, we all play a role in global warming. As such, it is essential that we reexamine consumer behavior that up until now has been indifferent […]

“Let’s think about ways to minimize food mileage,” “If we can reduce meat consumption by promoting vegan foods, we can cut CO2 emissions,” and “I wonder if there are any local foods that have gone unnoticed…”—These are some of the remarks from a class of sixth grade students at the Keio Yochisha Elementary School. The […]

The outbreak of the COVID-19 pandemic in 2020 has led to drastic changes in today’s lifestyles and habits, and there is a sense throughout society that we have entered a new phase. At the same time, we are also beginning to feel the impacts of worldwide social issues such as global warming in our daily […]

The French word terroir, frequently used in the wine industry, comes from another French word, terre, meaning “land.” Terroir refers to a combination of natural factors that give products their unique, locally rooted characteristics, including geography, terrain, and climate. At BuzzFeed, which is one of the largest digital media outlets in the US and Japan, […]