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19Understanding Value Shifts in the New Generation Through Social Listening
Today, more than 90% of the world’s populated areas are always connected to the internet. People interact digitally through social media and other online means, and capitalized on their reputations through shares, likes, and comments. This reputation permeates society as capital, and can be called evaluation capitalism . Until now, people have engaged in economic, […]
Kenichi Watanabe -
11The Direction of Japan as a Tourism Hotspot—Terroir and SBNR through VISON
The French word terroir, frequently used in the wine industry, comes from another French word, terre, meaning “land.” Terroir refers to a combination of natural factors that give products their unique, locally rooted characteristics, including geography, terrain, and climate. At BuzzFeed, which is one of the largest digital media outlets in the US and Japan, […]
Masumi Sakikawa