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Today, more than 90% of the world’s populated areas are always connected to the internet. People interact digitally through social media and other online means, and capitalized on their reputations through shares, likes, and comments. This reputation permeates society as capital, and can be called evaluation capitalism . Until now, people have engaged in economic, […]

In Japan, 2021 was the so-called the first year of well-being. Because, well-being was positioned as an important part of the government’s Basic Policy on Economic and Fiscal Management and Reform and its growth strategies. In this Basic Policy, it is clearly stated that “well-being KPIs should be established in the government’s various basic plans.” […]

According to a survey by the World Tourism Organization (UNWTO), in recent years, the number of tourists who prioritize experiencing the regional lifestyles and cultures of their destination by enjoying the local cuisine is increasing at around the same rate as those who visit tourist hotspots. These tourists have a strong desire for authenticity and […]