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15A “Delicious” Economy to Change the Future of Society—Living in a Country with the Best Food in the World
Japan can perhaps be called the country with the best food in the world. In a global survey asking which countries people most want to visit after the pandemic, Japan was number one among people living in Asia and number two among those in Europe and the US. In both cases, Japan was at the […]
Shujiro Kusumoto -
11The Direction of Japan as a Tourism Hotspot—Terroir and SBNR through VISON
The French word terroir, frequently used in the wine industry, comes from another French word, terre, meaning “land.” Terroir refers to a combination of natural factors that give products their unique, locally rooted characteristics, including geography, terrain, and climate. At BuzzFeed, which is one of the largest digital media outlets in the US and Japan, […]
Masumi Sakikawa -
03Japan’s Coexistence with Nature and Expectations for the Future of Food Culture in Society
The Ise Jingu Shrine hosts approximately 1,500 festivals and rituals each year, but perhaps the most important one is the Kannamesai festival, which is a symbol of Japan’s rice culture. Among these annual festivals, the Shikinen Sengu ritual is said to be the shrine’s most solemn ceremony, that the shrine’s deity (the sun goddess Amaterasu) […]
Satoru Otowa